We’re Always Here for You

Need help or have questions about admissions, programs, or campus life? Our USC team is ready to assist you — reach out anytime and we’ll guide you every step of the way.

Hi there! Welcome to the University of San Carlos.

May I have your full name, please?

Thanks, [Name]!

What level are you enrolling in?

Great

What grade level are you enrolling in? (For example: Kinder 1, Grade 3, Grade 11)

Awesome!

What course are you enrolling in? (e.g., BS Psychology, BSBA Marketing, etc.)

Got it!

Please specify the program or course you’re interested in.

Is this your first time enrolling at USC?

Email Address

Mobile number

Preferred campus or location?

When do you plan to enroll?

Any questions or notes for us?

We value your privacy.

The information you provide will only be used for enrollment processing and communication related to your application at USC. We handle your data in accordance with the Data Privacy Act of 2012.

I agree to the collection and processing of my data for enrollment purposes.

logo

Thank you, [Name]!

Your information has been received. Our admissions team will reach out soon to guide you through the next steps. Welcome (or welcome back!) to the University of San Carlos

Banzuela, Melanie R.

mrbanzuela@usc.edu.ph

Degrees

Bachelor of Business Management, University of the Philippines Cebu, 1990
Master in Management in Business Management, University of the Philippines Cebu, 1998
Ph.D. Business Administration, University of San Carlos, 2009

Research interests:

Consumer behavior, brand, equity, travel intention, Strategic marketing

List of publications:

  1. Yamagishi, K.; de Ocampo, M.; Ocampo, L.. Revisit intention of tourists in farm tourism sites. Current Issues in Tourism. 2024, https://doi.org/10.1080/13683500.2023.2268258.
  2. Yamagishi, K.; Sañosa, A.R.; de Ocampo, M.; Ocampo, L.. Strategic marketing initiatives for small co-operative enterprises generated from SWOT-TOWS analysis and evaluated with PROMETHEE-GAIA. Journal of Co Operative Organization and Management. 2021, https://doi.org/10.1016/j.jcom.2021.100149.

Back to Department Homepage